How would you introduce yourself?
My name is James Horwitz and I’m the director of Two Times Elliott.
When did you realise you wanted to be a designer/illustrator?
From a very young age.
I had always wanted to be involved in some shape or form within the creative industry. I started my career in advertising straight from university and it seemed like the natural step from there.
Who have you looked to as inspiration throughout your career – how has this influenced your work?
I have always been inspired by both Swiss, German and minimalist design. Masters such as Muller Brockmann and Otl Aicher have always been a great source of inspiration. All of our work is drawn from a written, defined narrative that we seek to produce upon engagement with our clients, so that our visual solution has both meaning and purpose.
Tell us the concept and inspiration behind your designs for Strut and Fibre? Your hero or inspiration.
As mentioned above, we have always been inspired by Swiss design and the strict use of grids in our work. Our inspiration was drawn from Muller Brockmann and his book “Grid Systems”
What do you see as the power of print?
Print allows something that digital will never achieve, tactility and the ability to hold and interact on a personal level. The ability to feel, to smell, to engage, is something that still excites us. The ability to find new and exciting stocks and processes keeps our imaginations working.
What advice would you offer an aspiring creative?
Don’t be confined or dictated by someone telling you how you should be. Work hard to define a style and own/master that.
What’s been your favourite project you’ve worked on recently?
We have recently completed a rebrand for a well known dating app.
Why should you own a good business card?
It's an initial impression and as a designer it's an immediate showcase or insight into your most basic layout skill. Whilst process is near irrelevant as spending a fortune producing something is not required, the ability to layout and type set is hugely important.
Richard Hogg, Ambassador Collection Interview8th September 2016
If I have my dog with me I let him handle introductions. He is very good at it.Read More